GEO & AI Search Optimization

Build a brand
AI search can
understand
and reference.

We connect customer questions, brand facts, useful content and credible sources—then track how your brand appears in AI answers.

Discuss Your GEO Goals ↗See Our Approach ↓
From customer questions to clear answers
“Which provider fits
my business needs?”
↓
Brand factsIdentity, offer & credentials
Useful contentAnswers, guides & explanations
Credible sourcesEvidence behind your claims
Ongoing reviewMentions, citations & accuracy
↓
A clearer picture of your brand.

Service approach illustration. Answers and citations vary by platform, question and time.

Your customers are asking

Be discovered.
Be understood. Be supported by evidence.

For brands with a defined offer, a target market and real experience to build on.

Brand discovery

Help potential customers find relevant information about your brand when researching products, services and providers.

Accurate descriptions

Make your identity, offer, use cases and commercial conditions clear and consistent.

Supporting evidence

Connect your claims to documented experience and credible sources that customers can inspect.

Four connected workstreams

From brand foundations
to ongoing improvement.

Research, content and evidence work together within an agreed scope.

◇

Brand & Website
Foundations

Review brand identity, website accessibility and information consistency. Build a verified inventory of your products, services, credentials and approved claims.

?

Question Research
& Answer Content

Map the questions behind customer decisions. Develop Answer Hub content, useful articles and explanations grounded in your actual experience.

↗

Credible Source
Development

Identify relevant partner, editorial and community opportunities. Support external content with authentic expertise and verifiable information.

◎

Monitoring
& Iteration

Record how your brand appears in selected AI answers. Check citations and factual accuracy, then use the findings to prioritize improvements.

Your deliverables

Clear work.
Visible progress.

Deliverables are agreed around your starting point and business priorities.

✓Brand fact & readiness review
✓Customer question & intent map
✓Baseline AI visibility assessment
✓Prioritized optimization plan
✓Content & supporting evidence assets
✓Source opportunities & progress reports
How we measure progress

Understand what changed.
And what the evidence supports.

Visibility

Observed brand mentions and recommendations across an agreed set of questions, platforms and testing conditions.

Accuracy

Whether answers describe your identity, offer, commercial terms and service boundaries correctly.

Citations

Whether answers link to your website or other sources, and which specific pages are referenced.

Visits & enquiries

Identifiable referral visits and successful website form submissions, reported separately from answer visibility.

Direct and unknown traffic are not assumed to be AI referrals. Form submission events are not unique customers.

Working together

A shared starting point.
A focused plan.

STEP 01

Discover

Review your offer, target markets, customers and available evidence.

STEP 02

Assess & prioritize

Establish the baseline and agree the questions, scope and priorities.

STEP 03

Build & publish

Prepare approved content and evidence, and implement agreed website improvements.

STEP 04

Review & refine

Repeat observations, discuss findings and prioritize the next improvements.

Frequently asked questions

Before we start.

How does GEO fit with SEO?

GEO builds on clear, accessible website content and consistent brand information. Our work combines these foundations with reviewing how AI answers describe and reference your brand.

Can you guarantee AI recommendations or citations?

No. We commit to agreed work and transparent measurement. AI platforms determine their own answers and citations.

How long does a GEO program take?

The timeline depends on your starting point, scope and publishing process. We agree milestones in advance and assess progress through repeated observations rather than a single answer.

What does our team need to provide?

Your website, target markets, product and service facts, approved supporting materials, and a contact who can review content and implementation priorities.

GEO with XMAN

Let’s review your brand’s
AI search presence.

Tell us about your business, your target markets and the customers you want to reach.

Talk to a GEO Specialist ↗